JunyiLi

 

 

A trip to Edinburgh's Tune Bar in November for a lemon cocktail. It gives me the impression that lemon has a different flavor in the wine  

 

 

 

 

 Comparing these four colours, I think the lighter shade of blue is more in keeping with the summer vibe.The design of this poster should be simple and clear; it must be able to convey information quickly and be able to communicate easily with the audience. The text should be able to quickly tell the viewer: what it is, where it is taking place, when it is, all this important information. So I didn't add too much material when I created my poster, I simply laid out the existing material so that it looked simple in layout and clearly communicated the message to the viewer.

 

 

 I believe that posters are a kind of message delivery art, a mass propaganda tool. Poster design should have considerable appeal and artistic impact,  The mobilisation of image, colour, composition and sense of form creates a strong visual effect. This photo is dominated by the three primary colours of red, yellow and blue. The vibrant colours give a visual impact, with blue symbolising the blue sky and sea, yellow symbolising the sun and the beach, and red symbolising the hot summer and the fiery atmosphere, with the three primary colours giving the whole poster a sense of atmosphere and vitality. The superimposed kayaks, flanked by wooden planks and sandy beaches, make the feeling of summer more visible in the poster, while forging an invisible bond between the person viewing it and the summer sun. The impact of this colour gives a strong sense of summer. The story of the kayaks, the beach and the summer seems to need little explanation. Although there is no special promoti...

This image was taken in natural light to show the original vibrant colours and main textures of the kayak on the beach. I used close-ups of the kayaks throughout the image to give a powerful impact and to give the whole image a warm tone, giving it a relaxed, summer feel. In my initial coloring of my photos I toned down one bright and one dark colour, I felt the brighter feel was more appropriate in the summer, the one that was too dark looked bad for the weather and I didn't think anyone would want rain while at the beach so I chose the brighter colour as my poster image.

  The poster must successfully express the theme and clearly convey the promotional content in order to resonate with the audience. So when I choose a picture, I make sure to select a memorable photo I have taken for the poster so that the central idea of the theme can be accurately expressed and on top of that, the creative expression can be carried out without any worries. The summer season is a time for lounging in the shade, a time for basking in the sun. I used to squint and imagine: what else could summer be but sunshine, white clouds, air conditioning, ice cream and watermelon? On the 6th of July 2022, my best buddy and I went to Qingdao, a coastal city in China's Shandong province, to get a taste of summer. I took this photo of my kayak next to the beach. There were many different colours of kayaks and I chose the one that I thought best suited the colours of summer.