Poster design

 I believe that posters are a kind of message delivery art, a mass propaganda tool. Poster design should have considerable appeal and artistic impact,  The mobilisation of image, colour, composition and sense of form creates a strong visual effect. This photo is dominated by the three primary colours of red, yellow and blue. The vibrant colours give a visual impact, with blue symbolising the blue sky and sea, yellow symbolising the sun and the beach, and red symbolising the hot summer and the fiery atmosphere, with the three primary colours giving the whole poster a sense of atmosphere and vitality.

The superimposed kayaks, flanked by wooden planks and sandy beaches, make the feeling of summer more visible in the poster, while forging an invisible bond between the person viewing it and the summer sun. The impact of this colour gives a strong sense of summer. The story of the kayaks, the beach and the summer seems to need little explanation. Although there is no special promotional copy, the feeling of summer created by the poster has already entered your heart, attempting to appeal to the memory of summer.